Fans enjoying a Utah Talons game at Dumke Family Softball Stadium in Salt Lake City, Utah

Our Story

Athletes Unlimited was founded on a simple but powerful idea: professional sports should do more for the athletes who power them.

Reimagining Women's Professional Sports

When we launched in 2020, the landscape for women’s professional sports looked very different. Opportunities were limited and too few models gave athletes a meaningful voice in their sport.

Our founders, Jonathan Soros and Jon Patricof, saw an opportunity to build something different: a bold, athlete-driven model that could challenge convention and reimagine what professional sports could be.

Jon Patricof, Erika Piancastelli, Jessi Warren, Victoria Hayward, Cat Osterman, Haylie McCleney and Jonathan Soros smile during the 2020 AU Pro Softball closing ceremony

"I hope we’ll be known for building a community of athletes across sports and across generations who lift each other up along with their fans and supporters."

— Jonathan Soros, Athletes Unlimited Co-Founder

Jordan Thompson, AU Pro Volleyball athlete, celebrates during the closing cermony

"[Athletes Unlimited] I think, really helped me fall in love with the sport again,"

— Jordan Thompson, AU Pro Volleyball Athlete

Our Athlete-Driven Model

We started by putting athletes at the center of the game. Our innovative individual points-based format connected player performance, leadership, competition, and fan engagement in a way that made every point matter.

That model became the foundation for launching professional leagues across softball, volleyball, basketball, and lacrosse, creating new opportunities for athletes and introducing fans to a fundamentally different way to experience professional sports.

Beyond One Format or Sport

As women’s sports have entered a new era of unprecedented momentum, Athletes Unlimited has evolved with them.

We’re responding to the rapidly changing landscape by constantly adapting our role in the women's sports ecosystem and reimagining our properties to compete within their individual sport categories to create the most impact for athletes, fans and partners.

Cat Osterman speaking during a Texas Volts softball game

"I believe in the vision... I think this is it for our sport"

— Cat Osterman, General Manager, Texas Volts

Molly McCage during AU Pro Volleyball match

"I’m proud of the fact that what we’ve represented is an athlete-forward model, so it is by nature a market disrupter in a way that puts athletes at the forefront of the conversation"

— Molly McCage, AU Pro Volleyball athlete

A Public Benefit Corporation with an Athlete-First Mission

As a Public Benefit Corporation, our mission is at the core of everything we do: to empower athletes as leaders, create more inclusive and athlete-centered opportunities, and innovate both on and off the field.

We believe the best sports experiences happen when athletes are given a meaningful stake in the game, and when fans are invited closer to the people who make it worth watching.

Portland Cascade game with a sold-out crowd at Hillsboro Ballpark

Today, Athletes Unlimited is building more than leagues

We’re building a new model for professional sports, one where athletes have a greater voice, greater agency, and a greater role in shaping the future of their sport.

Learn more about Athletes Unlimited