Who We Are
A Network of next generation professional sports leagues
LET’S MAKE HISTORY TOGETHER
We believe the traditional model of pro sports is not built to bring out the best in athletes or to deliver the most to its fans. So we developed an all-new model for pro athletes and sports – and for you.
We are using this innovative player-centric model to create leagues across sports. Since we launched Athletes Unlimited on March 3, 2020, we’ve seen success in our women’s professional softball, volleyball, and basketball leagues. We are proud to have elevated women’s professional lacrosse from 2021 through 2024.
We expanded in 2025 with the addition of the Athletes Unlimited Softball League (AUSL) — a professional women’s softball league featuring four teams playing in a traditional format. The AUSL formed a historic partnership with Major League Baseball, focused on establishing and growing the AUSL. The league is complemented by the AUSL All-Star Cup – a four-week season where 60 athletes compete utilizing Athletes Unlimited’s innovative format.
As a Public Benefit Corporation, we are mission-driven and founded on the values of innovation, inclusion, and excellence. We aim to empower athletes as leaders, promote inclusive ownership focused on the long-term financial and personal well-being of athletes, and bring fans closer to the game by innovating on and off the field. For more information on our objectives and progress, see our PBC report.
We are incredibly proud of what our community of athletes, staff, and partners have already accomplished in just five short years. And the best part is, we’re just getting started.
View 2024 Public Benefit Corporation Report
Athlete First
The athletes have an unprecedented voice in the governance of the game, the league, and the company, so they have more agency over their future, careers and sports. Athletes participate in our leagues through a profit-sharing program, so they are staked in the success of our leagues today and well into the future.
Celebrating Diversity
We are lifting up the stories of BIPOC athletes in our leagues and creating more opportunities for younger BIPOC athletes to imagine themselves as professional athletes. We work actively to create an inclusive environment within our own organization and our Intersectional Equity Working Group (formerly Racial Equity Working Group) early in our existence reflects our ongoing commitment to reduce bias and increase equity across the entire business.
WELLBEING
We are focusing on the personal wellbeing of the athletes. We help the athletes develop skills that support their professional development off the field with programming that covers a variety of topics, including leadership, negotiation, financial literacy, nutrition and mental health counseling. Our policies put our values into action.
Ownership & Governance
We are innovating in ownership and governance. Our commitment to including athlete perspectives is written into our by-laws – there will always be at least one athlete representative on the Board of Directors. We ask our investors to cap their profits and reinvest funds back into the athletes, our programs, and the public good, with an innovative capital structure we call “Mission Equity.”
CIVIC ENGAGEMENT
We are driving engagement on and off the field. We encourage the athletes to support the causes they care most about, providing them with guidance and funding. We cultivate athletes’ leadership skills to serve as an engine for civic advancement in their communities. We celebrate and bring athletes to life through art with original portraits created by emerging artists. We partner with community organizations to create opportunities for budding athletes to engage with the professional athletes of Athletes Unlimited.
FOR THE FANS
We are bringing fans closer to the game. We are intentional in the stories we tell and where we tell them. We collaborate and co-create with athletes to tell their stories and believe more people in more places should have access to our content. We’re eliminating barriers to enjoying professional sports, no matter where you are.
ATHLETES UNLIMITED WANTS THE PLAYERS TO BE INVOLVED EVERY STEP OF THE WAY.Gwen Svekis,Former Athletes Unlimited Catcher
Learn More About Athletes Unlimited
The Book of Unlimited
Player Executive Committees
ADVISORY BOARD
Notable athletes, leaders and trailblazers are reimagining pro sports together.
Chief Marketing Officer, StockX
Former Global Vice-Chair, EY
Chief Executive Officer, The Levinson Group
Founder, Girls Who Code and Moms First
President, Vox Media
Co-Founder, theSkimm
Co-Founder, theSkimm
Read
From moving athlete stories to surprising sports trivia, get the play-by-play.
