Professional Sports, Reimagined In Partnership with Athletes
Athletes Unlimited (AU) is the home of athlete-driven professional sports, building a new generation of leagues where athletes have a greater voice in how their sports are played, experienced, and built.
Athletes Unlimited Softball League (AUSL)
The best players. The biggest stage. A league built to take softball to the next level.
The Athletes Unlimited Softball League (AUSL) is the premier professional softball league in the United States, and the biggest stage in the world for the game's best athletes.
Led by Commissioner Kim Ng and backed by a strategic investment from Major League Baseball, a multi-year media partnership with ESPN, and an advisory group featuring softball legends Jennie Finch, Natasha Watley, and Jessica Mendoza, AUSL is built for the future of the game.
Building the Future of Sports Together
Founded in 2020, Athletes Unlimited exists to disrupt the nature of sports ownership so that athletes play an active role in shaping the future of their sports and delivering world-class competitions for fans.
We envision a future where professional sports leagues operate in partnership with athletes to deliver better outcomes for athletes, fans, and the broader sports community.
"Athletes Unlimited wants players to be involved every step of the way."
— Gwen Svekis, Former AU Softball Player
How AU Leagues Differ from Traditional Leagues
Athletes Unlimited is built on the principle of partnership, where athletes, executives, staff, and investors work together to build the league and grow the sport. Traditional sports leagues are typically structured with clear top-down governance where owners and investors, not the athletes, benefit from the long-term success of the League.
Our bylaws guarantee athlete representation on the Athletes Unlimited Board of Directors. Our profit participation plan gives every athlete the opportunity to share in the long-term value they’re helping to create. Our Player Executive Committees play a central role in running the leagues, with a voice in nearly every decision that affects players.
Integrated Partnerships with Athletes
AU players are stakeholders and share in the long-term value created by the league.
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Our Court. Our Game.
AU Pro Basketball is the premiere destination for elite professional women’s basketball players in the offseason of the WNBA to play 5v5 basketball with full seasons airing on ESPN platforms.
AU Pro Volleyball Championship
A new way to play women's professional volleyball.
AU Pro Volleyball features elite athletes, handpicked from the best professional volleyball leagues worldwide, facing off in the nation’s premier volleyball hubs to crown the sport’s ultimate champion.
