Hyperice connects the innovation of technology to the art of movement. Their products combine science and physiology to support and advance the human condition. Beyond just changing the game, they challenge the industry and forge a new way forward. They’re helping our athletes with recovery this season.

GEICO (Government Employees Insurance Company), the second-largest auto insurer in the U.S., was founded in 1936 and insures more than 28 million vehicles. For more than 85 years, the company has worked to make people’s lives better by protecting policyholders against unexpected events. As GEICO has grown, it has delivered money-saving coverage and outstanding customer service to policyholders through its investment in human resources and technology. GEICO also offers commercial auto and personal umbrella policies, in addition to homeowners, renters, condo, flood, identity theft and term life coverage written through non-affiliated insurance companies and secured through the GEICO Insurance Agency, Inc. GEICO, a member of the Berkshire Hathaway family of companies, has a national workforce of more than 40,000 associates.

HitTrax delivers a uniquely engaging experience to the Innovation Lab by creating a competitive environment while serving as a high-tech data collection center. Through an experience focused on player development and performance improvement, HitTrax provides immediate ball flight feedback alongside real-time stats, key performance metrics, powerful video analysis, trend reports and more to help players prepare for gameday.