Amanda Chidester looks towards the outfield at Parkway Bank Sports Complex.


Meet our partners.

© Athletes Unlimited, LLC 2020 / Credit: Jade Hewitt

We are proud to be working with our partners in Athletes Unlimited. Top brands, including Bat Club USA, GEICO, Gatorade, Hyperice and Mizuno headline our list of current partners. We are always at our best, working with partners to bring our leagues to life.

If you are interested in becoming a partner with Athletes Unlimited, please email us at [email protected].

Get to know some of our partners.

Victoria Hayward uses the Hyperice Hypervolt.


Hyperice connects the innovation of technology to the art of movement. Their products combine science and physiology to support and advance the human condition. Beyond just changing the game, they challenge the industry and forge a new way forward. They’re helping our athletes with recovery this season.

© Athletes Unlimited, LLC 2020 / Credit: Jade Hewitt


Invented in the lab and proven on the field, Gatorade is continually innovating to give athletes the scientifically-backed athletic fueling solutions they need when, where and how they need them most. They’re making sure our athletes are hydrated and ready to play this season.

© Athletes Unlimited, LLC 2021 / Credit: Kait Devir
Geico signage in the outfield at Parkway Bank Sports Complex.


GEICO (Government Employees Insurance Company), the second-largest auto insurer in the U.S., was founded in 1936 and insures more than 28 million vehicles. For more than 85 years, the company has worked to make people’s lives better by protecting policyholders against unexpected events. As GEICO has grown, it has delivered money-saving coverage and outstanding customer service to policyholders through its investment in human resources and technology. GEICO also offers commercial auto and personal umbrella policies, in addition to homeowners, renters, condo, flood, identity theft and term life coverage written through non-affiliated insurance companies and secured through the GEICO Insurance Agency, Inc. GEICO, a member of the Berkshire Hathaway family of companies, has a national workforce of more than 40,000 associates.

© Athletes Unlimited, LLC 2020 / Credit: Jenny Jeffries
Lasso Gear Socks


Lasso Socks 2.0 are the evolution of what a sock can be. Everything you do in life involves movement and at Lasso we fuse medical science and design function to push the boundaries of performance and recovery for your life in motion. Lasso up to play better and be better.

HitTrax machine


HitTrax delivers a uniquely engaging experience to the Innovation Lab by creating a competitive environment while serving as a high-tech data collection center. Through an experience focused on player development and performance improvement, HitTrax provides immediate ball flight feedback alongside real-time stats, key performance metrics, powerful video analysis, trend reports and more to help players prepare for gameday.

Guaranteed Rate LED sign


Guaranteed Rate, one of the top 5 retail mortgage lenders in the U.S., established itself as an industry leader by introducing the world’s first digital mortgage. With its continued focus on innovative technology, low rates and unparalleled customer service, Guaranteed Rate’s family of companies, powered by more than 10,000 employees in over 850 offices nationwide, funded more than $73 billion in loans in 2020.

© Athletes Unlimited, LLC 2021 / Credit: Jade Hewitt Media


Firsty is changing diamond sports forever by introducing new grip technology to the game. Founded by a high school softball player, Firsty is committed to providing players with grip customization, accessories, and apparel that impact performance. The patented Align Eight™ is the first grip accessory in the game that allows a player to customize their bat handle to get more barrel control, increased control, and natural leverage. For more information, visit


VKTRY Performance Insoles are the world’s first ever full-length carbon fiber insoles. After extensive 3rd party PhD led research, athletes are proven to see higher verticals and better protection from foot & lower-leg injuries while wearing VKTRY.

Blue Sky CBD

At Blue Sky CBD we know that not all CBD is equal. Our products combine purity and potency to formulate and manufacture world class products for healthier communities. Blue Sky CBD is helping athletes across the nation prepare and recover for workouts, games, or whatever else comes along. We have isolate only products that contain only the stuff you need and our products contain zero THC.

Use code aufan for 10% off!


Signature Partners

Official Partners

Supporting Partners

Marketing Partners

Broadcast Partners