Willow Johnson


© Athletes Unlimited, LLC 2021 / Credit: Jade Hewitt Media


Sportico: How Athletes Unlimited found success by turning players into partners

New York Times: New Pro Sports Venture Puts Women’s Sports in the Players’ Hands

The New Yorker: What if Pro Sports Leagues Were Controlled by Their Players?

Sports Business Journal: New pro league has a blueprint

USA Today: Opinion: Wambach, Mendoza and Durant looking to revolutionize women’s team sports

Axios: 1 big thing: 💡 Women’s sports, reimagined

Entrepreneur: “Get a Real Job” Soccer Legend Abby Wambach

Harvard Business Review: A New Way to Scale Social Enterprise

Spiegel Sports: Team sport without a team


Sports Illustrated: Welcome to the Grand Softball Experiment

ABC News: For softball players, season of ‘shield life’ nears an end

PBS: Topps to produce first-ever women’s softball card set

ESPN: Aleshia Ocasio uses Athletes Unlimited platform to make a difference in the world around her

Popsugar: These Black Softball Players Are Done With Stereotypes, Microaggressions, and Being Ignored

Chicago Tribune: ‘This is the future of our sport’: Athletes Unlimited, a venture that treats pro sports like a fantasy league, ends first softball season in Rosemont with plans to return

Sports Illustrated: The Unrelenting

SportTechie: Inside the Athletes Unlimited Innovation Lab

ESPN: Athletes Unlimited kicks off with an ‘innovative new model’ for professional softball

CBC: New women’s league Athletes Unlimited is striving to change pro sports as we know it

Page Six: Bill Murray to throw first pitch of the season for Athletes Unlimited softball league

ESPN: New professional softball league to launch in August


Forbes: Athletes Unlimited Volleyball League Takes Flight With A Historic Debut

New York Times: Opponents Beware: Willow Johnson Inherited Her Father’s Left Arm

The Undefeated: Volleyball star Deja McClendon takes a stand against racism in her sport

CBC: Canada’s Brie King excited for ‘once in a lifetime’ chance with Athletes Unlimited

Sportico: Athletes Unlimited Inks Gatorade Deal Ahead of Inaugural Volleyball Season

Business Insider: Inaugural Athletes Unlimited volleyball season schedule includes games streaming on Facebook and YouTube

Globo: Pandemic, short shot by Tokyo and chance for volleyball à la Pele: find out what led Sheilla to play in the USA


US Lacrosse Magazine: Future leaders of the Black lacrosse community

Sport Business: Athletes Unlimited unveils women’s lacrosse as its third pro league