PRESS
2020 – The Idea
- The New York Times — “New Pro Sports Venture Puts Women’s Sports in the Players’ Hands” (June 8, 2020)
- USA Today — “Wambach, Mendoza and Durant looking to revolutionize women’s team sports” (April 29, 2020)
- Chicago Tribune — “‘This is the future of our sport’: Athletes Unlimited…ends first softball season” (Sept. 30, 2020)
2021-23 – Proof of Concept
- Sports Illustrated — “Welcome to the Grand Softball Experiment” (Feb. 26, 2021)
- The New Yorker — “What if Pro Sports Leagues Were Controlled by Their Players?” (June 3, 2021)
- Business Insider — AU becomes first U.S. pro sports league to commit to carbon neutrality (December 10, 2021)
- New York Times — “Women’s Basketball Players Get a New Lifeline, Close to Home” (Feb. 23, 2022)
- Fast Company – “Athletes Unlimited is the first public benefit sports league. What does that mean for the players?” (April 14, 2022)
- Fast Company – “The 10 most innovative companies in sports of 2023” (March 2, 2023)
- Fast Company – “Why investors are pouring money into the WNBA offseason” (July 23, 2023)
2024-25 – The AUSL Takes Shape
- Athletes Unlimited Softball League to Launch in 2025 (June 4, 2024)
- The Wall Street Journal – “George Soros’s Son Has Found a New Cause to Back: Pro Softball” (June 4, 2024)
- The Athletic — “Former Marlins GM Kim Ng spearheads new pro softball league: ‘MLB for softball’” (November 25, 2024)
- ESPN – “Ex-Marlins GM Kim Ng to run AUSL as commissioner” (April 16, 2025)
- TODAY — “Kim Ng talks excitement around new professional softball league” (April 25, 2025)
- CBS Mornings — “MLB steps into women’s sports with investment in AUSL” (May 29, 2025)
- The New Yorker — “A Big-League Bet on Pro Softball” (June 1, 2025)
- TIME — “Kim Ng Made Baseball History. Now She’s Taking On Softball” (June 6, 2025)
2026 – From Startup to Established League
- The Athletic – “Six in 2026: AUSL announces home cities for the league’s second season” (Jan. 13, 2026)
- Los Angeles Times — “She broke baseball’s glass ceiling. Now Kim Ng is taking softball to the next level: (June 8, 2026)
- The Athletic – “NiJaree Canady, Karlyn Pickens lead influx of new talent: Previewing the 2026 AUSL season: (June 9, 2026)
- Fortune — “Kim Ng broke barriers in baseball. Now she’s giving pro softball its biggest stage yet” (July 24, 2026)
- MLB.com — “2026 marked year of growth in AUSL viewership, attendance and more” (July 29, 2026)
Basketball
Axios: Alysha Clark to Play AU Pro Basketball in Nashville – Sept. 30, 2024
The Tennessean: Professional Women’s Basketball League Athletes Unlimited Coming to Nashville in 2025 – Sept. 30, 2024
Axios: Athletes Unlimited Turns in Record Attendance in Nashville – Feb. 19, 2025
CBS Sports: Athletes Unlimited Announces 2025 Roster: NaLyssa Smith, Ariel Atkins, More Stars Will Head to Nashville – Jul. 15, 2025
Yahoo! Sports: Athletes Unlimited Pro Basketball Lands Its Most Decorated Player to Date in Tina Charles – Sept. 16, 2025
Volleyball
Forbes: Athletes Unlimited Pro Volleyball Championship: New Cities and Stars – May 1, 2025
Forbes: 2025 AU Pro Volleyball Championship Final Roster Features Top Stars – Sept. 11, 2025
WOWT-TV (NBC Omaha): Omaha Everyday: Athletes Unlimited Pro Volleyball – Oct. 3, 2025
Milwaukee Journal Sentinel: Madison Will Host the 2025 Athletes Unlimited Pro Volleyball Championship. Here’s What to Know – Oct. 21, 2025
Milwaukee Journal Sentinel: Former Wisconsin Star Sydney Hilley Embraces Professional Opportunities, Return to Madison – Nov. 1, 2025
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