Natasha Cloud © Athletes Unlimited, LLC 2022 / Credit: Jade Hewitt Media


New York Post: ‘Athletes Unlimited’ empowering women’s professional sports leagues

Sports Business Journal: Athletes Unlimited is riding the surge in interest and investment for women’s sports. Now comes the hard part

Forbes: Icon: Could Soros’ New Investment Model Be A “Home-Run” With Impact Investors?

AdWeek: Director of Sport, Volleyball, Cassidy Lichtman recognized as a member of AdWeek’s 2022 Most Powerful Women in Sports

Cynopsis: Senior Director, Content & Social Media, Jenny Jeffries named Cynopsis Rising Star Honoree

Sportico: Athletes Unlimited Raises $30M on Back of League-Level Platform Approach

Bloomberg Business: Women’s Pro Sports Startup Raises $30 Million to Fund Leagues

Sports Illustrated: Athletes Unlimited Is Bringing Women Athletes—and Couples—Together

Business Insider: Athletes Unlimited set to operate first carbon-neutral pro sports leagues in the US via massive new deal

Sportico: How Athletes Unlimited found success by turning players into partners

New York Times: New Pro Sports Venture Puts Women’s Sports in the Players’ Hands

The New Yorker: What if Pro Sports Leagues Were Controlled by Their Players?

Sports Business Journal: New pro league has a blueprint

USA Today: Opinion: Wambach, Mendoza and Durant looking to revolutionize women’s team sports

Axios: 1 big thing: 💡 Women’s sports, reimagined

Entrepreneur: “Get a Real Job” Soccer Legend Abby Wambach

Harvard Business Review: A New Way to Scale Social Enterprise

Spiegel Sports: Team sport without a team


The Seattle Times: Athletes Unlimited softball signs players to 2-year deals

D1 Softball: AU adds Romero, Garcia for expanded 2022

Sports Illustrated: Welcome to the Grand Softball Experiment

ABC News: For softball players, season of ‘shield life’ nears an end

PBS: Topps to produce first-ever women’s softball card set

ESPN: Aleshia Ocasio uses Athletes Unlimited platform to make a difference in the world around her

Popsugar: These Black Softball Players Are Done With Stereotypes, Microaggressions, and Being Ignored

Chicago Tribune: ‘This is the future of our sport’: Athletes Unlimited, a venture that treats pro sports like a fantasy league, ends first softball season in Rosemont with plans to return

Sports Illustrated: The Unrelenting

SportTechie: Inside the Athletes Unlimited Innovation Lab

ESPN: Athletes Unlimited kicks off with an ‘innovative new model’ for professional softball

CBC: New women’s league Athletes Unlimited is striving to change pro sports as we know it

Page Six: Bill Murray to throw first pitch of the season for Athletes Unlimited softball league

ESPN: New professional softball league to launch in August


Forbes: Athletes Unlimited Partners With ESPN For Upcoming Volleyball Season

ESPN: Athletes Unlimited women’s volleyball moves to fall schedule

Yahoo! Sports: Athletes Unlimited promoting volleyball growth with new ESPN partnership, exhibition tour

Forbes: Athletes Unlimited Volleyball League Takes Flight With A Historic Debut

New York Times: Opponents Beware: Willow Johnson Inherited Her Father’s Left Arm

The Undefeated: Volleyball star Deja McClendon takes a stand against racism in her sport

CBC: Canada’s Brie King excited for ‘once in a lifetime’ chance with Athletes Unlimited

Sportico: Athletes Unlimited Inks Gatorade Deal Ahead of Inaugural Volleyball Season

Business Insider: Inaugural Athletes Unlimited volleyball season schedule includes games streaming on Facebook and YouTube

Globo: Pandemic, short shot by Tokyo and chance for volleyball à la Pele: find out what led Sheilla to play in the USA


US Lacrosse Magazine: Future leaders of the Black lacrosse community

Sport Business: Athletes Unlimited unveils women’s lacrosse as its third pro league


Forbes: Familiar Faces Join Athletes Unlimited Basketball For Season 2 In Dallas

New York Times: Women’s Basketball Players Get a New Lifeline, Close to Home

The Athletic: ‘This is the next big thing for us’: Can new Athletes Unlimited basketball league be a home for players?

ESPN: Athletes Unlimited to launch new women’s professional basketball league in 2022

Yahoo! Sports: Athletes Unlimited signs Natasha Cloud, adds basketball league to complement WNBA at potentially perfect time

Chicago Sun Times: Sky’s Lexie Brown to play in Athletes Unlimited’s inaugural season

Andscape: Athletes Unlimited: The women’s pro league offering more basketball options in the U.S.

Boardroom: Athletes Unlimited Basketball Has a Story to Tell

The Washington Post: Mystics’ Natasha Cloud hopes new league will be viable offseason option for WNBA players

Yahoo! Sports: Becca Wann-Taylor’s long journey to motherhood and professional basketball provides hope