Orange team faces the Blue Team.

GEICO added to corporate partners for Athletes Unlimited Volleyball

© Athletes Unlimited, LLC 2021 / Credit: Jade Hewitt Media
Athletes Unlimited
Feb 24, 2021
  • Lasso Gear, NeuroFuel, VKTRY and Previously Announced Gatorade and Hyperice Comprise Athletes Unlimited Innovation Lab
  • Nike Named Official Game and Practice Uniform Partner, Mikasa to  Provide Official Ball and West+Wilder Tapped as the Official Wine of  Athletes Unlimited Volleyball

Global brand GEICO (Insurance) is the latest national corporate partner to join previously announced Gatorade (Official Sports Drink), Hyperice (Official Recovery Technology) and Mariner Wealth Advisors (Official Wealth Management) that will support Athletes Unlimited’s inaugural volleyball season featuring 45 of the world’s best players from February 27 to March 29 in Dallas, Texas. 

All 30 Athletes Unlimited Volleyball matches will be carried live around the world as part of an unprecedented distribution package on a combination of CBS Sports Network, FOX Sports and streaming partners Facebook, YouTube, Twitter, Twitch and Dailymotion. 

GEICO – Signature Insurance Partner – will power the Athletes Unlimited Leaderboard, a key pillar of the league that highlights team and individual performance throughout the season. GEICO will also be the presenting partner of the Defensive Player of the Week and Year award. 

The Athletes Unlimited Innovation Lab, which affords all athletes access to cutting edge validated and scientifically proven products to reduce injuries and optimize performance both on and off the court, will feature Lasso Gear who will provide their Lasso Sock 2.0, which is the only grab and go solution with built in foot and ankle support for performance and recovery; NeuroFuel is a mental training app which will provide the athletes resources to develop mental skills in order to play their best during training and match play which will serve as the mental training app partner to help volleyball players maintain mental sharpness during training and match play; VKTRY will supply performance insoles to help limit injuries” to “VKTRY Gear, maker of the World’s First Carbon Fiber Performance Insoles, will be providing insoles for both improved performance and injury protection; Gatorade will offer premium sport drink products to help athletes replenish essential nutrients lost when they sweat; Hyperice will offer products like their Hypervolt percussion massage device and Normatec compression system, helping the athletes move better, live better and be better.

Athletes Unlimited has chosen Mikasa to be the exclusive and official volleyball of their inaugural 2021 season taking place at the Fair Park Coliseum in Dallas, TX. Mikasa is a world renowned athletic ball manufacturer based out of Hiroshima, Japan, known for its rigorous quality standards and innovative volleyball designs. Players will be using the all new, electrifying V200W as their official game ball. 

In addition, West+Wilder will serve as the Official Wine Partner of Athletes Unlimited Volleyball. 

“Hyperice is committed to helping the next generation of professional female athletes optimize performance and recovery through innovative technology solutions,” said Jim Huether, CEO of Hyperice. “Athletes Unlimited has created one of most exciting models for introducing global markets to new women’s sports categories and world-class athletes, and the partnership helps to extend our reach.” 

“We are pleased to have innovative and like-minded corporate partners who will support Athletes Unlimited Volleyball,” said Jon Patricof, CEO and Co-Founder of Athletes Unlimited. “These brands play such a crucial role in creating the best possible environment for our athletes to train and compete as well as improve the overall experience for our fans.” 

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