Haley Rosen: The problem with women's sports

Credit: Katherine Taylor
Savanna Collins
Jun 21, 2022

Haley Rosen is the founder and CEO of Just Women’s Sports. Rosen is also a former pro soccer player and was an All-Pac-12 midfielder at Stanford.

Driven by frustration at not being able to follow the careers of her friends, former teams, and coaches after she retired from professional soccer, Rosen founded Just Women’s Sports in 2020 to change the game for women’s sports coverage.

JWS is a digital-first media brand 100% focused on women’s sports, providing fans with in-depth coverage, interviews, highlights, analysis, podcasts, newsletters, and everything else that has been lacking for far too long in women’s sports. Rosen was named to both Forbes’ 30 under 30 and SBJ’s New Voices Under 30.

Her talk focused on three things that need to happen for the future of women’s sports to finally arrive: investment, media coverage, and a change in marketing.

Rosen explained that when we treat women’s sports like a charity in our marketing we should not be surprised when it gets treated like one by others.

You can watch Rosen’s full TEDxBoston talk below:

We do not treat women's sports like sports. We treat them like a charity.
Haley Rosen

Join the Unlimited Club

Unlock exclusive benefits with your FREE membership


  • Follow Your Favorite Sports
  • Enjoy Virtual Fan Events
  • Chat on the Community Board
  • Vote for Game MVP, Seasonal Awards 
  • Play in the AU Fantasy League

...and more