Haley Rosen: The problem with women's sports

Credit: Katherine Taylor
Savanna Collins
Jun 21, 2022

Haley Rosen is the founder and CEO of Just Women’s Sports. Rosen is also a former pro soccer player and was an All-Pac-12 midfielder at Stanford.

Driven by frustration at not being able to follow the careers of her friends, former teams, and coaches after she retired from professional soccer, Rosen founded Just Women’s Sports in 2020 to change the game for women’s sports coverage.

JWS is a digital-first media brand 100% focused on women’s sports, providing fans with in-depth coverage, interviews, highlights, analysis, podcasts, newsletters, and everything else that has been lacking for far too long in women’s sports. Rosen was named to both Forbes’ 30 under 30 and SBJ’s New Voices Under 30.

Her talk focused on three things that need to happen for the future of women’s sports to finally arrive: investment, media coverage, and a change in marketing.

Rosen explained that when we treat women’s sports like a charity in our marketing we should not be surprised when it gets treated like one by others.

You can watch Rosen’s full TEDxBoston talk below:

We do not treat women's sports like sports. We treat them like a charity.
Haley Rosen

Get in the Game

Join The Unlimited Club to unlock benefits for every Athletes Unlimited season by downloading the official Athletes Unlimited App.


  • Exclusive Pre-Sale Window
  • Access to the Athletes Unlimited App and Fan Leaderboard
  • Receive Special Member Giveaways
  • Newsletter -- the best way to stay up to date with the latest Athletes Unlimited news
  • Unlimited Pick athlete news & access



Rookie benefits, plus:

  • Founding Member Designation
  • Contribute 10% to the Athlete Bonus Pool
  • Club Vote: Vote on Game MVPs, GEICO Defensive Player of the Year, Rookie of the Year & more
  • Early Access to Tickets
  • Exclusive end of season auction with game-used items with 90% of funds going to the Athlete Causes program and 10% going to the Player Bonus Pool



Pro benefits, plus:

  • Virtual Post-Draft Meet and Greets
  • Invitations to virtual events, such as athlete Q&As
  • Access to exclusive NFTs
  • Exclusive videos (Extended Mic’d Ups and more)
  • Unlimited Pick: Signed Postcard*
  • *Once per year, only for MVP members



MVP benefits, plus:

  • Access to Ticket Concierge
  • Athlete-used item contest*
  • On-site Meet & Greets with athletes
  • Preferred Parking**
  • Player-only item, such as a backpack or hat
  • Unlimited Pick: Signed Item***
  • *More details to come
  • **When available
  • ***Once per year, only for Captain members