Natalie White: Reimagining the Sneaker Industry for Women Hoopers

Credit: Katherine Taylor
Savanna Collins
Sep 12, 2022

Natalie White is the founder and CEO of Moolah Kicks, a women’s basketball footwear brand.

She spent her childhood growing up playing basketball in New York City at school, streetball, and AAU. When she would walk into footwear stores, there was never a sneaker option made for her as a girl hooper. This inspired her to create Moolah Kicks.

Moolah Kicks is the first women’s basketball brand, built by and for female ballers. White identified how the lack of women’s basketball sneakers had both a negative social implication but also a negative performance effect since women’s feet are different from men’s.


View this post on Instagram


A post shared by MOOLAH KICKS (@moolahkicks)

Moolah Kicks is featured at DICK’S Sporting Goods on the first-ever WBB footwear wall.

You can watch White’s TEDxBoston interview below.

Join the Unlimited Club

Unlock exclusive benefits with your FREE membership


  • Follow Your Favorite Sports
  • Enjoy Virtual Fan Events
  • Chat on the Community Board
  • Vote for Game MVP, Seasonal Awards 
  • Play in the AU Fantasy League

...and more