Williams, a 2021 Forbes 30 Under 30: Sports selection, founded the digital sports media outlet Girls Talk Sports TV in 2018. The outlet gives women a voice in the sports media industry and has served as a destination for WNBA social and digital content.
She will join Athletes Unlimited Basketball for opening weekend, produce content and engage with fans through initiatives such as a live watch party, Instagram takeovers, weekly mailbags and written content for AUProSports.com.
Girls Talk Sports TV has amassed 23.5k followers across Instagram and Twitter, while Williams has 20.k followers on her own channels. In 2021, she launched “Women Sports Wednesday” on Spotify Greenroom, where she discusses the latest & greatest in the world of women’s basketball.
“I’m excited for this new digital partnership between Girls Talk Sports TV and Athletes Unlimited for the inaugural season,” Williams said. “This new partnership not only shows how important it is to invest in women’s sports, but also what can happen when you empower those telling the stories.”
In addition to Williams, the league will also be collaborating with basketball content creators Jasmine Baker, Greydy Diaz, Terrika Foster-Brasby and Victoria Jacobi to give fans an inside look at the first weekend of action.
Athletes Unlimited Basketball’s first season will take place in Athletes Unlimited Arena at the Sport Center of Las Vegas, less than two miles from the Las Vegas Strip. Games will be broadcast in the U.S. on either FOX Sports, CBS Sports Network, Bally Sports or Athletes Unlimited digital channels. Additional international media partners will also be added.
Tickets are available via AUProSports.com.
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