Erika Piancastelli with Easton bat.

Bat Club USA becomes signature bat service partner for 2021 Softball Season

© Athletes Unlimited, LLC 2021 / Credit: Jade Hewitt Media
Athletes Unlimited
Apr 20, 2021
  • Premiere Bat Retailer to Present Digital Youth Softball Training Series Featuring Athletes Unlimited Players
  • Company to Collaborate With Select Athletes Unlimited Players as Brand Ambassadors

Athletes Unlimited announced today that Bat Club USA has signed on as the signature bat service partner for Athletes Unlimited’s second softball season featuring 60 of the best players in the world including Olympians, NCAA Champions and All-Americans. Athletes Unlimited Softball will be held at Parkway Bank Ball Park in Rosemont, Illinois, from August 28 – September 27.

Athletes Unlimited Softball will broadcast or stream all 30 games live and free of charge to a global audience of fans via a network of partners that will be announced at a later time.

In addition to supplying premium bats during the season, elements of the partnership include working with Athletes Unlimited and several players to create a digital training series to inspire and help youth develop their skills on the field. Bat Club USA will also incorporate several Athletes Unlimited players as brand ambassadors for future promotional programs outside of the five-week league.

“Bat Club USA is proud to be an Athletes Unlimited Signature Partner. It is such an innovative organization that is amazing at highlighting these phenomenal athletes. Fastpitch is finally getting the exposure it deserves for being a fun and exciting game and with AU’s innovative point system, it was an easy decision for us to join the Athletes Unlimited family,” said Erik Rico, CEO of Bat Club USA. “We look forward to being a Signature Sponsor so Bat Club USA can continue to empower confident ball players that love the game, reach new heights and are prepared to leave their mark on the world.”

“We are thrilled to work with Bat Club USA as a signature partner supporting our second softball season this summer and are excited to help them grow their business” said Jon Patricof, CEO and Co-Founder of Athletes Unlimited.

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