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Boardwalk Pictures and Athletes Unlimited Partner on Docuseries

© Athletes Unlimited, LLC 2023 / Credit: Jonathan Louie
Athletes Unlimited
Apr 25, 2023
  • Will Feature Inspiring Stories of Women of the Player-Driven Athletes Unlimited and its Innovative Pro Sports Leagues

April 25, 2023, Los Angeles, C.A.Athletes Unlimited, a leading network of professional women’s sports leagues, announced today a new partnership with Boardwalk Pictures, the award-winning producers of Cheer, Welcome to Wrexham, and Last Chance U. Under Boardwalk’s creative direction, the pair are currently developing a documentary project – driven by unprecedented access and a thoughtful perspective – that will highlight the inspiring women of this one-of-a-kind, player-driven organization, which features professional softball, lacrosse, volleyball and basketball leagues. Produced by Boardwalk, the unscripted content will follow their lives on and off the field and court, documenting all angles of their season, both personal and professional.

“Athletes Unlimited is a rich, layered backdrop for a story about characters who are taking control for themselves,” said Boardwalk CEO Andrew Fried. “Not only are they some of the most decorated female athletes in our country, across multiple sports, but they are building a new model from the ground up. We’re excited to work alongside AU, capturing compelling stories about these outstanding women.”

“The athletes of Athletes Unlimited are truly creating a new model for pro sports and providing opportunities for countless women to achieve their professional dreams. Their stories are among the most compelling in all of sports, and we are so proud of the truly unique league we have created. Not only are Athletes Unlimited players beyond talented and dedicated to their sports, but we have also built a loyal and passionate audience and fanbase who follow our leagues with genuine excitement,” said Cheri Kempf, Senior Vice President of Athletes Unlimited. “We are thrilled to partner with the best in class storytelling team at Boardwalk to amplify these remarkable women and the deep impact they’re having not just in the world of women’s sports, but athletics everywhere.”

On the field, Athletes Unlimited features a range of scoring innovations to bring athletes and fans a unique and intense version of each of its sports. Individual athletes earn points based on both team wins and individual performance and become the champions in team sports. Points are earned on every play and the leaderboard will change constantly. In addition, teams change each week, with the top four athletes in the standings serving as captains and drafting their teams. At the end of each five-week season, the player with the most points is crowned as individual champion.

Off the field, Athletes Unlimited has also been an innovative industry leader, with athlete representation on the company’s board of directors, each league led by a Player Executive Committee, and players sharing in long-term profits of the company. Athletes Unlimited has also been proactive in shaping policies supporting the mothers that play in the league, while becoming the first professional sports league to be organized as a Public Benefit Corporation and the first U.S. based pro sports league to be committed to carbon-neutrality.

Since its founding in 2010 by Andrew Fried, Boardwalk’s elevated, cinematic storytelling has spearheaded the transformation of non-fiction entertainment into one of the fastest growing genres for audiences around the world. With over 20 Emmy nominations and 4 wins, among numerous other awards and accolades, Boardwalk has emerged as curators behind today’s most recognizable titles. The company’s diverse and growing slate of projects also includes Chef’s Table, Val, The Black Godfather, The Big Brunch, and We Need To Talk About Cosby. Since its inception, Boardwalk has collaborated with nearly every major streaming platform and premium network and continues to drive the marketplace with groundbreaking new projects.

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